ActiveStandards™

Brand integrity standards

These are your brand guidelines translated into digital checkpoints. Including things like:

• Your logo treatment
• Brand colours
• Fonts
• Content presentation rules
• Template rules
• Prohibited terms and phrases

The benefit: increased brand impact.

Editorial standards

These are your editorial guidelines, translated into digital checkpoints. Including things like:

• Corporate terminology
• Prohibited terms and phrases
• Language clarity and consistency
• Use of headings and sub-headings
• Text formatting conventions e.g. case, bold, underline and italics

The benefit: speaking with one voice everywhere.

Usability standards

Things that let website visitors accomplish their goals quickly and efficiently, including:

• Pages structured for readability
• Language clarity and consistency
• Correct integration and signposting of downloads and rich media
• Consistent hyperlink policy
• Maximum image dimensions and file sizes

The benefit: more traffic, happier users, more conversions.

Accessibility standards

Ensuring that all users can access your website information and functionality regardless of disabilities. Accessibility is legally mandated in many countries.

The Web Content Accessibility Guidelines are the de facto standards for accessible web design. ActiveStandards™ fully supports WCAG guidelines.

The benefit: reaching the widest possible audience and complying with regulations.

Search engine optimisation (SEO) standards

Making sure your SEO strategy is being followed, including:

• Effective use of title tags
• Proper use of page headings
• Use of keywords on top pages
• Metadata usage

The benefit: more traffic through better search results.

Site integrity standards

Making sure your web pages download quickly and properly in all browsers:

• Broken links
• Mandated code tags and template components
• Correct use of inline code tags
• Identification of "orphan" files

The benefit: happier users, better results.

Legal compliance standards

Making sure your websites adhere to laws and regulations:

• Data protection
• Privacy
• Intellectual property protection
• Corporate disclaimers

The benefit: minimize risk of prosecution.

Asset reports

A site-wide inventory of your online assets, including:

• Images
• PDFs and other downloads
• Links to external websites
• Email addresses

The benefit: total visibility and control of your web estate.